It is the type of collaboration that makes you marvel, “Why did not I consider that earlier than?” In a transfer that challenges Nike‘s innovative sneaker know-how, Skechers (NYSE: SKX) introduced a cope with Goodyear Tire and Rubber Firm (NASDAQ: GT) to develop revolutionary, sturdy, light-weight sole know-how for its sneakers.
Skechers president Michael Greenberg mentioned “This collaboration is an instance of two trusted manufacturers coming collectively to create a high-tech product that may really profit our client.”
Sneakers that act like tires
The footwear may have related advantages nearly as good high quality tires, together with sturdy grip in any climate and excellent traction.
Picture supply: Getty photographs.
The Goodyear Performace Outsoles had been piloted on three kinds from Skechers’ GO RUN line of trainers and can be expanded to different collections for males, girls and children. The corporate plans to make use of them in strolling footwear in addition to work and way of life footwear along with health footwear.
Why it is good for Skechers
Skechers has been on a profitable streak of late having crushed earnings within the fourth quarter and scooping up a bunch of awards for its efficiency footwear. The GO RUN Razor three Hyper efficiency shoe lately obtained a nod from Runner’s World as editor’s alternative for greatest new operating shoe.
Working with Goodyear kicks the corporate’s efficiency footwear up a notch as Skechers strikes towards higher footwear with extra aggressive know-how.
Why it is good for Goodyear
Goodyear’s had a tricky yr with international challenges and impression from the COVID-19 coronavirus. Though it will not make up a big piece of the tire maker’s enterprise, it is a new route to take its enterprise and see the place it goes.
10 shares we like higher than Goodyear Tire & Rubber
When investing geniuses David and Tom Gardner have a inventory tip, it could pay to pay attention. In any case, the e-newsletter they’ve run for over a decade, Motley Idiot Inventory Advisor, has tripled the market.*
David and Tom simply revealed what they consider are the ten greatest shares for traders to purchase proper now… and Goodyear Tire & Rubber wasn’t one among them! That is proper — they suppose these 10 shares are even higher buys.
See the 10 shares
*Inventory Advisor returns as of December 1, 2019
Jennifer Saibil has no place in any of the shares talked about. The Motley Idiot owns shares of and recommends Nike and Skechers. The Motley Idiot has a disclosure coverage.
The views and opinions expressed herein are the views and opinions of the creator and don’t essentially mirror these of Nasdaq, Inc.